Is your website working hard to engage and inform potential customers or is it a source of frustration that they look forward to navigating away from?

After going to the cost and effort of attracting your target market to your website – a difficult enough task by itself and a discussion for another post entirely – it’s important to keep their interest and retain them for as long as possible.

Check out the infographic below for eight points to consider in your web design (click to enlarge).