Responsible for overall management of the company and internal communications.
“In a world saturated by health messages, we believe that the best way to achieve genuine impact is by building campaigns that inspire people to change the way they think and act in relation to their health. This inspiration may take many forms, but only by understanding why people make the decisions they do and how to reach, connect and inspire then, can we hope to make a real difference.”
Likes: Big ideas, working with creative people, my iPad
Disikes: Waiting, lack of vision, big moths
Responsible for consumer health, brand development and corporate
‘We want brands to think differently about their relationships with consumers and healthcare professionals. Brands need to demonstrate they understand what life is like for their target audiences and engage with them in a way that encourages true interaction. It’s now all about talking with people rather than to patients.’
Likes: Hearing people talk about our campaigns, the psychology behind brand loyalty, ski resorts
Disikes: People thinking PR is just media relations, losing pitches, US teen serial dramas
Responsible for natural health and beauty
“Millions of people are embracing a natural approach to health, wellbeing and beauty. Whether it’s for natural alternatives with health active ingredients, at-home devices to improve general wellbeing or vitamin and mineral boosting supplements, our campaigns help consumers make the right healthy decisions for themselves and their families.”
Likes: Infectious enthusiasm, exceeding expectations, all things anti ageing
Disikes: Jargon, time wasters, alarm clocks
Responsible for championing creative thinking and digital/social media
“When it comes to our health, the social media explosion of recent years has made us better informed, better connected and more empowered than ever before. Many companies have woken up to this new dawn, but in order to truly flourish they will need to make genuine commitments to better listen, understand and respond to individuals and communities online.”
Likes: Strategic thinkers, emotional intelligence, Wolverhampton Wanderers
Disikes: Lack of ambition, self-proclaimed gurus, peas
Responsible for pharma & life sciences
“The era of personalised medicine is upon us and healthcare systems around the world are adapting to cope with growing demand. Couple that with an evolving media landscape and we have a total game change for communications strategy that is demanding more audience-led programming, underpinned by the development of long-term stakeholder partnerships in order to build trust and collaboration”
Likes: Results, honesty, nice smells
Disikes: Short-term thinking, working in silos, bad smells