By Gemma Maxey

Last week, as the  Natural & Organic Products Europe trade exhibition descended on Kensington Olympia, we found ourselves centre stage in a room full of exhibitors and buyers to learn about ‘Managing Reputation for Commercial Success’.

We took the attendees through some key reputation building tricks used by some of the most successful brands and demonstrated how to influence consumer opinion and behaviour by leveraging relationships with the likes of the media, experts, celebrities and key bloggers.