Vitality Show

Sector: Healthy Lifestyle & Nutrition, Natural Health & Wellbeing

Our work for the UK’s largest health, beauty, fitness and wellbeing event has helped to successfully position the show as an authoritative voice, enticing women to visit for inspirational ideas and advice from a top line up of unique attractions, popular brands and leading experts.

A strong creative media relations campaign has enabled us to tap into the needs and wants of our target consumer and place the show and its offering firmly on the media agenda.

The success of the 2011 show speaks for itself, with ticket sales targets slashed and a 350% increase in VIP experience packages sold.