Novalis Tx

Sector: Medical Devices

Initially tasked with launching the UK’s first state-of-the-art Novalis TX cancer treatment system at the NHS Clatterbridge Cancer Centre – a significant milestone for cancer care in the UK – we created a vocabulary to explain the complex technology that was easily understood by a wide range of stakeholders.

In conjunction with a clinician outreach programme, a systematic approach to media strategy encompassing print, broadcast and online channels started six months prior to launch day, and built to a crescendo that captured the attention of the nation’s media.

Following this success, we have gone on to work on an extended brief for pan-EU strategic PR co-ordination for Brainlab’s range of radiotherapy products.