HFMA

Sector: Healthy Lifestyle & Nutrition, Natural Health & Wellbeing

We have represented the Health Food Manufacturers’ Association (HFMA), in its capacity as the authoritative voice of the natural health industry, for the past five years. Working closely with its executive director and its PR & marketing committee, we have helped position the HFMA as the main source of authoritative, responsible and thought-provoking commentary.

We have also played a key role in countering negative media stories and in shaping its internal communications to members, including overseeing a corporate rebrand and production of its internal magazine, Communicator.

Our work continues to communicate the HFMA’s role as an essential, business-critical means of support, advice and protection for businesses in the natural health industry.