Go Folic!

Sector: Healthy Lifestyle & Nutrition, Natural Health & Wellbeing, Public Sector & Not For Profit

As part of our commitment to inspiring consumers to make healthy decisions, we offered to take on the launch of a new healthcare education campaign.

On the 16th March 2011, the Association for Spina Bifida and Hydrocephalus (ASBAH) launched ‘Go Folic!’ with a Parliamentary reception at Westminster. This new charitable campaign provides clear advice about essential folic acid supplementation prior to, and during pregnancy – a simple action that can prevent children from being born with severe birth defects such as spina bifida, which develop in the first 28 days of pregnancy.

We managed to secure the attendance of key, influential health journalists with an interest in women’s health and pregnancy, in a bid to help maximise awareness of this important issue. High profile media coverage around the launch was achieved in media titles including The Times, The Sun and the Daily Express.