Colief

Sector: Prescription & OTC

From generating training materials to help pharmacists and health visitors communicate key information with parents, through to joining forces with Cry-sis to create the award-winning ‘A Problem Shared’, our campaigns are as much about supporting parents as informing them.

As part of the launch, we created a high impact photo, featuring former England rugby star, Ben Cohen and his baby girl recreating the famous Athena poster, L’Enfant, grabbing headlines and capturing attention for this common health issue.