Burt’s Bees

Sector: Healthy Beauty & Cosmeceuticals, Natural Health & Wellbeing

Burt’s Bees might have been a household name in the US, but awareness was limited in the UK. Our challenge was to make its best-selling natural product range stand out here and demonstrate its commitment to CSR.

Following a series of brand development workshops, our strategic approach to make the bee the hero was rolled out globally. The subsequent, high profile communications campaign featured celebrity bee hive auctions, bee health research and extensive media relations – including the brand’s first showcase attended by over 80 journalists.