By David Greenwood

When it comes to high impact radio coverage, there are few opportunities bigger than the innovations slot on Simon Mayo’s BBC Radio 2 drive time show.

Presented by the shrewd business anchor Rebecca Pike, and reaching 5 to 6 million captive commuters every week, the primetime item shines a spotlight on the latest inventions to hit the UK market. Celebrating ingenuity and originality, it’s a dissection of the ground-breaking and the pioneering.

As with any coverage opportunity on the infamous broadcasting corporation, it’s a tough sell with lots of competition – but when Phonak tasked us with launching the world’s first invisible hearing aid we knew we had to rise to the challenge.

Click below to see how we got on with Lyric, the aptly named the contact lens for the ear…

Phonak Lyric – BBC Radio 2