Social media in the animal health sector was the subject for discussion at the latest VMA (Veterinary Medicines Association) workshop this week, hosted at our client Pfizer’s impressive Walton Oaks offices.

Among other things we covered the latest social media trends, how pet owners are using the internet to find and share information and how companies could gain advantage from using sites like Facebook.

Our own research found that 37% of pet owners use the internet on a regular basis for information about their pet’s health so it really is vital that brands in this sector recognise the changing environment in order keep up with the competition.