Blog
Heading back to University
Posted by David in Media, Pegasus, Uncategorized | No Comments »
In November, the University of Brighton invited our very own Sharon Whiting to give a Media relations lecture to their budding PR students. Sharon, whose been in the PR game for over 20 years, discussed the PR-journalist relationship, what makes a compelling story and how to give a media what they want (when they want [...]
The Ultimate Guide to Coughs and Colds
Posted by David in Clients, Media, Uncategorized | No Comments »
By Louise Kirk Last night, Covonia, the infamous cough medicine with clout, hosted a media briefing event at the highly regarded Spice Market restaurant with the aim of putting coughs and colds firmly on the media agenda. To demonstrate the power of strong flavours in cold remedies, a stable feature of the popular range, we [...]
A festive ‘Where’s Wally?’
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By Fleurie Forbes-Martin It’s nearly Christmas and Pegasus has kicked off the celebrations a little early for a very good cause. In the spirit of giving, 27 Peggies dressed up as Father Christmas for St Barnabas House’s ‘Wear a Santa Suit’ day. With an additional contribution from Pegasus, each Santa purchased their outfit direct from [...]
The very latest Twitter facts and Twitter figures…
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A fantastic infogram from Touch outlining everything you need to know about the booming social media network (click on image to enlarge or download here) The question is, are you making the most of it?
Cosmopolitan beauty award wins for Dr Organic and Trilogy
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By Jas It seems organic beauty brand Dr Organic is on a winning streak at the moment. Yesterday, the brand scooped ‘Best Hand Cream’ at the prestigious Cosmopolitan Beauty Awards. This is its third win in only two months, with the CEW (Cosmetic Executive Women) awards – aka the ‘Beauty Oscars’ – voting Dr Organic [...]
Today’s all about numbers: 71.8.35
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(Gorjuss cards, New Heights) Great news from the newly published PR Week league Table – we’re up eight places to no. 71. This makes us the eighth largest firm outside London – still flying the flag for Sussex – and number 35 in the top 50 independents in the UK. We were even flagged [...]
Being funny, for money!
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By David Greenwood With Comic Relief kicking off tonight, Pegasus HQ has been getting funny for money and embracing a charitable spirit with a ‘Give us a joke…’ competition, an office pancake sale and a bonus-ball sweepstake. To top it off, just in case anyone’s pockets still jangled, we played a quick round of ‘empty [...]
It’s a wrap – cooking safely with ITV’s Phil Vickery
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Written by Sarah L Sharp On Wednesday 1st, Heidi and I were up at 5am, on a train by 6.45am and in Richmond by 8.30am.The train at that time can be busy, busy, busy and you generally end up feeling like a sardine with a rather short life expectancy. So what were we up to? No, [...]
Be cervix savvy? No thanks
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By Lara Key objectives for health PR campaigns tend to be to raise awareness, encourage discussion or tackle social stigmas. So it’s difficult to understand the thought process behind the ‘be cervix savvy’ campaign… Health chiefs at Camden Primary Care Trust have been forced to scrap a ‘confusing’, ‘patronising’ and ‘insulting’ publicity campaign which used ‘dumb [...]
To drink tea, or not drink tea…
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Source By Laura J This week, the Daily Mail reported that Drinking three cups of tea a day ‘slashes breast cancer risk’ for the over 50s. Personally, I love news like this and last year the Times even bucked the trend to highlight how many things are surprisingly good for you. I especially like to hear that [...]