Understanding individual decision making in health

Posted by admin in Commentary, Health news, Pegasus, Team | No Comments »

Pegasus’ head of pharma and life sciences, Jo Spadaccino, and creative director, Stuart Hehir, were recently featured in the Pharmafile Communication Guide (Aug 2011)  to discuss an exciting new way to explore individual decision making in health. Here’s what they had to say…. Why now is the right time for pharma to get closer to [...]

The dance hall workout

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  By Marlon This week, we found ourselves heading to Wandsworth for a special onsite visit to the latest Pure Gym venue. As the first London site for the rapidly expanding, low-fee gym chain, it’s a big leap for the brand and when the doors open next week new members are in for a treat. [...]

Letting the cat out of the bag

Posted by admin in Animal Health, Clients, Pegasus, Team | No Comments »

By Claire Matthews Ever wondered what cats actually do all day? Where they go and what they see when they’re not at home hogging the best seat in the house. Well, wonder no more. As part of a national animal health awareness campaign, promoting the benefits of worming your cat regularly, we’ve been working with [...]

Celebrations at Communiqué 2011

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CASE STUDY: CELEBRITY ENDORSEMENT

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A quick update from Jas on the beauty team! Part of what we do for the beauty sector is help companies and brands convey healthy messages around beauty products. These might relate to active ingredients, harvesting processes or simply the fact they are free from synthetic fragrances, dyes or parabens. When it comes to beauty brands, [...]

Team Pegasus 2011

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Look at those happy faces! This colourful shot was taken earlier this month at our annual to trip to Goodwood Racecourse. Beautiful weather, great company (and a few bad bets), followed with a party hosted by non-other than Boy George. The perfect day! Don’t forget, we’re always on the hunt for enthusiastic, talented new team [...]

‘For she’s a jolly good fellow…’

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Last week, the Chartered Institute of Public Relations (CIPR) awarded Fellowships to 18 selected members in recognition of the role they play promoting professionalism and best practice throughout the industry. Honored amongst them was our very own MD, Lisa Bradley, for her continued work and achievements. Congratulations Lisa, fantastic news and a thoroughly deserved accolade!

Where does a Pegasus computer go when it retires?

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  By David After putting in a solid performance for 12 hours-a-day in a hectic PR office, we felt that our sturdy old computers deserved better than an afterlife in the car park skip.  So, here they are enjoying pastures new at Emerald Hill School for the Deaf in Harare, Zimbabwe. The children are thrilled [...]

Ten reasons to join our team

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One fantastic office, situated near Brighton Two ‘Best Places to Work’ awards in 2010 – PR Week and Holmes Report Three tiers of training for every member of staff Four o’clock finish on a Friday, so you can get yourself down to the beach Five core areas of focus – Pharma, OTC, natural health, healthy beauty [...]

Fancy a shake?

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By Marlon Bouman Attracting 20 busy journalists away from their desks on a Monday morning is no mean feat, but that is exactly what we did this week with our Sun Chlorella ‘A’ breakfast-briefing at the Good Housekeeping Institute. As well as learning about the many natural health benefits of the Japanese whole food, attendees [...]