Posted by admin in Health news, Media | No Comments »
by Rob Jones For the last couple of weeks, Pegasus HQ has been hard at work supporting the launch of the UK’s very first Novalis Tx Radiosurgery cancer treatment system – due to start treating patients at Liverpool’s NHS Clatterbridge Cancer Centre this Monday. The truly groundbreaking machine, co-developed by radiosurgery pioneers Brainlab and medical [...]
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By Laura Farhall It was fun and games in the Velvet bar last week as the Pegasus team were joined by a host of national journalists and Going for Gold quiz show legend, Henry Kelly. The purpose? A pub quiz of course, all based around new client Anadin’s area of expertise, pain and their new [...]
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Launching a dieting campaign in January is no mean feat! With countless weight loss brands fighting for column inches, hoping to reach the millions of Brits embarking on new year diets, a successful campaign needs to be creative, bold and daring. To ensure we grabbed people’s attention, we kept it simple… by dipping a naked [...]
Posted by admin in Media, Meet the Media | No Comments »
Marilyn Eveleigh Consultant Editor of Nursing in Practice Who is your core readership? Qualified nurses who work in the community or in GP practices but do not work in hospitals. What sort of articles do you run? A vast range of professional articles on all aspects of health, from chronic diseases like heart disease, to [...]
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By Emma B Online pharmacy, Masters Direct, asked us to help maximise its sponsorship of the 2010 Delhi Commonwealth Games whilst encouraging new customers to the website. In partnership with Practical Photography, we created a national competition to find the most inspirational sports photographs. Entrants were invited to upload their photo onto the Masters Direct [...]
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The summer always sees a raft of new sun awareness campaigns hitting the papers, so when sk:n clinics tasked Pegasus with developing a campaign to promote its £1 ‘Face Facts’ facial skin assessment, we relished the challenge. Working with the England Cricket Team and some clever production people, we created this striking image to successfully [...]
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By Lara Sutherland I couldn’t help sniggering into my tea yesterday at the splendidly sarcastic backlash from the 3am girls against Peter Andre . We all know that working with celebrities has its advantages in the media world. If you can find a good fit to your brand, someone fairly squeaky-clean, but also newsworthy you [...]
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As well as shaping the headlines, a good press office rides the news agenda, often having to react at the drop of a hat in order to stand a chance of success. As well as requiring quick thinking, this requires planning and preparation, ensuring you have quality resources to hand – both in the form of case studies and expert commentators. Recently, we’ve put this into practice for a couple of clients in the weight loss sector.