Blog
DON’T GO COLD TURKEY
Posted by David in Celebrity, Health news, Media, Pegasus | No Comments »
Two thirds of UK smokers will try and quit this year but unfortunately, half will have failed within just one week. This January we worked with Pfizer to launch the ‘Don’t Go Cold Turkey’ campaign and encourage smokers to seek help from a healthcare professional and considerably improve their chances of kicking the habit. Partnering [...]
A cup of tea with Penny Lancaster Stewart
Posted by David in Celebrity, Clients, Media | No Comments »
by Fleurie FM Our Healthy Food team kicked-started 2012 with some new celebrity friends this week, including the one and only Penny Lancaster – famous wife to gravelly-voiced rocker, Rod Stewart. Our “T” team spent the day shooting at London’s trendy Holborn Studios, where a packed media schedule heard how Penny used Cho Yung green [...]
What makes someone leave a website?
Posted by admin in Commentary, Media, Research, Social media | No Comments »
Is your website working hard to engage and inform potential customers or is it a source of frustration that they look forward to navigating away from? After going to the cost and effort of attracting your target market to your website – a difficult enough task by itself and a discussion for another post entirely [...]
Rising to the challenge for Radio 2′s ‘innovation slot’
Posted by admin in Celebrity, Clients, Health news, Media, Pegasus | No Comments »
By David Greenwood When it comes to high impact radio coverage, there are few opportunities bigger than the innovations slot on Simon Mayo’s BBC Radio 2 drive time show. Presented by the shrewd business anchor Rebecca Pike, and reaching 5 to 6 million captive commuters every week, the primetime item shines a spotlight on [...]
RIP News of the World, but what next for your Sunday dose of healthcare?
Posted by admin in Clients, Commentary, Health news, Media | No Comments »
By Simon Hackett The curtain has come down on the News of the World in the wake of the phone hacking scandal and our thoughts go out to all those normal people targeted in times of great suffering. It was a decisive move by clan Murdoch to stop the rot affecting the reputation and [...]
Tweeting for the nation’s health
Posted by admin in Health news, Media, Social media | No Comments »
By Marlon Bouman Generally speaking, we Brits have always preferred the stiff-upper lip mentality, that is until we were given a soap-box of 140 characters to shout from. Now our daily gripes and trivial observations are available for the world to see via Twitter and we’re only too happy to share our thoughts about [...]
Every 60 seconds on the internet…
Posted by admin in Commentary, Media, Research, Social media | No Comments »
A minute can be a long time in when it comes to online communication – are you taking advantage of every second? Every 60 seconds: More than 13,000 iPhone apps are downloaded 600 videos (about 25 hours of content) are uploaded to YouTube 695,000 status updates and 510,040 comments are published on Facebook More [...]
Fancy a shake?
Posted by admin in Clients, Media, Pegasus, Team | No Comments »
By Marlon Bouman Attracting 20 busy journalists away from their desks on a Monday morning is no mean feat, but that is exactly what we did this week with our Sun Chlorella ‘A’ breakfast-briefing at the Good Housekeeping Institute. As well as learning about the many natural health benefits of the Japanese whole food, attendees [...]
Pegasus takes centre stage!
Posted by admin in Health news, Media, Pegasus, Team | No Comments »
By Gemma Maxey Last week, as the Natural & Organic Products Europe trade exhibition descended on Kensington Olympia, we found ourselves centre stage in a room full of exhibitors and buyers to learn about ‘Managing Reputation for Commercial Success’. We took the attendees through some key reputation building tricks used by some of the most [...]
UK launch of the Novalis Tx cancer treatment system
Posted by admin in Health news, Media | No Comments »
by Rob Jones For the last couple of weeks, Pegasus HQ has been hard at work supporting the launch of the UK’s very first Novalis Tx Radiosurgery cancer treatment system – due to start treating patients at Liverpool’s NHS Clatterbridge Cancer Centre this Monday. The truly groundbreaking machine, co-developed by radiosurgery pioneers Brainlab and medical [...]