Blog
Rising to the challenge for Radio 2′s ‘innovation slot’
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By David Greenwood When it comes to high impact radio coverage, there are few opportunities bigger than the innovations slot on Simon Mayo’s BBC Radio 2 drive time show. Presented by the shrewd business anchor Rebecca Pike, and reaching 5 to 6 million captive commuters every week, the primetime item shines a spotlight on [...]
Dr. Roger Henderson enroute to Africa – Special guest post
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Celebrated media medic, and long-time friend of Pegasus, Dr Roger Henderson is about to embark on a transcontinental adventure – volunteering his time and expertise to support doctors at a Malawi bush hospital. As soon as we heard about the incredibly worthwhile and admirable project, we wanted to know more, so the good doctor [...]
RIP News of the World, but what next for your Sunday dose of healthcare?
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By Simon Hackett The curtain has come down on the News of the World in the wake of the phone hacking scandal and our thoughts go out to all those normal people targeted in times of great suffering. It was a decisive move by clan Murdoch to stop the rot affecting the reputation and [...]
Tweeting for the nation’s health
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By Marlon Bouman Generally speaking, we Brits have always preferred the stiff-upper lip mentality, that is until we were given a soap-box of 140 characters to shout from. Now our daily gripes and trivial observations are available for the world to see via Twitter and we’re only too happy to share our thoughts about [...]
Search for a Supermum
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By Laura Farhall The 2011 ‘Search for a Supermum’ competition is well underway! We’re working with sterilising experts Milton in their quest to find an extra-special British mum who deserves extra-special recognition. Of the hundreds of mums nominated, every one deserved huge praise and acknowledgment for the strength, courage and perseverance they demonstrate everyday [...]
A beginners guide to Traditional Herbal Registration (THR)
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By Laura Farhall Herbal remedies have been used to help with a range of medical conditions and ailments for thousands of years yet, despite their popularity, the sale of herbal medicines has never been subject to a huge amount of licensing and regulation…until now. From the 1st May 2011, all traditional herbal medicinal products are [...]
Pegasus takes centre stage!
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By Gemma Maxey Last week, as the Natural & Organic Products Europe trade exhibition descended on Kensington Olympia, we found ourselves centre stage in a room full of exhibitors and buyers to learn about ‘Managing Reputation for Commercial Success’. We took the attendees through some key reputation building tricks used by some of the most [...]
Regulations, regulations, regulations
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By Jo Spadaccino Do you know everything you need to know about the the ABPI code? If not, Code Awareness Week is the perfect time to get up to speed! The Prescription Medicines Code of Practice Authority (PMCPA), on behalf of the Association of the British Pharmaceutical Industry (ABPI) ABPI, is keen to ensure that [...]
Govt communication of NHS reforms failing to support change, claims report
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Our very own Head of Pharma and Life Sciences, Jo Spadaccino, was called upon by PR Week to comment on the communication of the NHS reforms. Check it out here … http://www.prweek.com/uk/news/1063431/Govt-communication-NHS-reforms-failing-support-change-claims-report#commen
SHILPA’S REVEALS HER GOURMET CREATIONS
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By Laura Farhall Earlier this month, Pegasus was involved in the fun and excitement at Holland & Barrett’s Camden store, when Bollywood actress and Celebrity Big Brother winner, Shilpa Shetty dropped by to launch her new line of vegetarian meals – Shilpa’s Gourmet Creations. The range, which includes readymade curries and a variety of Indian [...]