Blog
DON’T GO COLD TURKEY
Posted by David in Celebrity, Health news, Media, Pegasus | No Comments »
Two thirds of UK smokers will try and quit this year but unfortunately, half will have failed within just one week. This January we worked with Pfizer to launch the ‘Don’t Go Cold Turkey’ campaign and encourage smokers to seek help from a healthcare professional and considerably improve their chances of kicking the habit. Partnering [...]
The Pegasus Movember brotherhood
Posted by David in Health news, Pegasus, Team | No Comments »
There is no denying it – Movember is now well underway! As we’ve passed the midway point in the most moustachioed month of the calendar, I thought it was time to share our progress. We may look ludicrous, we may get ridiculed daily and yes, it may be starting to itch [...]
The ultimate PR showcase
Posted by David in Clients, Health news, Meet the Media, Team | No Comments »
By Fleurie Forbes-Martin Since my previous post, it’s been non-stop here at Pegasus HQ. While I’ve got a minute to spare, I thought it would be a good time to share my newest experience with you – last week’s Holland & Barratt Showcase. Standard product PR events aim to shout about a new product and [...]
Movember mayhem
Posted by Pegasus in Commentary, Health news, Pegasus, Team | No Comments »
Moustache season is upon us and, this year the Pegasus gentry (well… myself, Rob, Luke and David) have promised to sprout some fine facial fuzz in aid of the prostate cancer awareness charity – Movember As well as supporting a great cause, the initiative is a shining example of a brilliantly conceived healthcare PR campaign. [...]
Understanding individual decision making in health
Posted by admin in Commentary, Health news, Pegasus, Team | No Comments »
Pegasus’ head of pharma and life sciences, Jo Spadaccino, and creative director, Stuart Hehir, were recently featured in the Pharmafile Communication Guide (Aug 2011) to discuss an exciting new way to explore individual decision making in health. Here’s what they had to say…. Why now is the right time for pharma to get closer to [...]
The dance hall workout
Posted by admin in Clients, Health news, Pegasus, Team | No Comments »
By Marlon This week, we found ourselves heading to Wandsworth for a special onsite visit to the latest Pure Gym venue. As the first London site for the rapidly expanding, low-fee gym chain, it’s a big leap for the brand and when the doors open next week new members are in for a treat. [...]
Rising to the challenge for Radio 2′s ‘innovation slot’
Posted by admin in Celebrity, Clients, Health news, Media, Pegasus | No Comments »
By David Greenwood When it comes to high impact radio coverage, there are few opportunities bigger than the innovations slot on Simon Mayo’s BBC Radio 2 drive time show. Presented by the shrewd business anchor Rebecca Pike, and reaching 5 to 6 million captive commuters every week, the primetime item shines a spotlight on [...]
Dr. Roger Henderson enroute to Africa – Special guest post
Posted by admin in Celebrity, Health news, Pegasus | No Comments »
Celebrated media medic, and long-time friend of Pegasus, Dr Roger Henderson is about to embark on a transcontinental adventure – volunteering his time and expertise to support doctors at a Malawi bush hospital. As soon as we heard about the incredibly worthwhile and admirable project, we wanted to know more, so the good doctor [...]
RIP News of the World, but what next for your Sunday dose of healthcare?
Posted by admin in Clients, Commentary, Health news, Media | No Comments »
By Simon Hackett The curtain has come down on the News of the World in the wake of the phone hacking scandal and our thoughts go out to all those normal people targeted in times of great suffering. It was a decisive move by clan Murdoch to stop the rot affecting the reputation and [...]
Tweeting for the nation’s health
Posted by admin in Health news, Media, Social media | No Comments »
By Marlon Bouman Generally speaking, we Brits have always preferred the stiff-upper lip mentality, that is until we were given a soap-box of 140 characters to shout from. Now our daily gripes and trivial observations are available for the world to see via Twitter and we’re only too happy to share our thoughts about [...]