Posted by admin in Animal Health, Clients, Commentary, Pegasus, Research, Social media | No Comments »
Social media in the animal health sector was the subject for discussion at the latest VMA (Veterinary Medicines Association) workshop this week, hosted at our client Pfizer’s impressive Walton Oaks offices. Among other things we covered the latest social media trends, how pet owners are using the internet to find and share information and how [...]
Posted by admin in Commentary, Pegasus, Social media | No Comments »
By Stuart Hehir – as featured in The Digital Pharma Guide, Spring 2011 Type ‘short definition of social media?’ into Quora – the LinkedIn, Yahoo Answers and Twitter love child and, issues around regulatory frameworks aside, you’ll get a sense of why so many people are still trying to get to grips with it all. [...]
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By Laura Farhall Herbal remedies have been used to help with a range of medical conditions and ailments for thousands of years yet, despite their popularity, the sale of herbal medicines has never been subject to a huge amount of licensing and regulation…until now. From the 1st May 2011, all traditional herbal medicinal products are [...]
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By Jo Spadaccino Do you know everything you need to know about the the ABPI code? If not, Code Awareness Week is the perfect time to get up to speed! The Prescription Medicines Code of Practice Authority (PMCPA), on behalf of the Association of the British Pharmaceutical Industry (ABPI) ABPI, is keen to ensure that [...]
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Our very own Head of Pharma and Life Sciences, Jo Spadaccino, was called upon by PR Week to comment on the communication of the NHS reforms. Check it out here … http://www.prweek.com/uk/news/1063431/Govt-communication-NHS-reforms-failing-support-change-claims-report#commen
Posted by admin in Commentary, Health news, Pegasus | 1 Comment »
Our very own Head of Pharma and Life Sciences, Jo Spadaccino, was recently featured in the Pharmafile Communication Guide with her take on the NHS Reforms. Here is what she had to say… By Jo Spadaccino 2011 has started with a bang for the English healthcare market. The health secretary Andrew Lansley is more determined [...]
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(image) By Rob Jones This week a study published in the journal Science Translational Medicine showed that by believing in the effectiveness of a pain medication you may in fact be able to reduce the level of pain. The small study, conducted at the University of Oxford, subjected participants to pain in the form of [...]