Blog
Pegasus bags ‘Best Employer’ award
Posted by David in Commentary, Pegasus, Team | No Comments »
The Pegasus crew certainly do like the view from the top of the winner’s podium, but then let’s be honest, who doesn’t? Last week, we got to enjoy it once again after bagging ‘Best Employer’ at the highly regarded Sussex Business Awards hosted in Brighton’s The Grand Hotel. Beating stiff competition from some of the [...]
Movember mayhem
Posted by Pegasus in Commentary, Health news, Pegasus, Team | No Comments »
Moustache season is upon us and, this year the Pegasus gentry (well… myself, Rob, Luke and David) have promised to sprout some fine facial fuzz in aid of the prostate cancer awareness charity – Movember As well as supporting a great cause, the initiative is a shining example of a brilliantly conceived healthcare PR campaign. [...]
What makes someone leave a website?
Posted by admin in Commentary, Media, Research, Social media | No Comments »
Is your website working hard to engage and inform potential customers or is it a source of frustration that they look forward to navigating away from? After going to the cost and effort of attracting your target market to your website – a difficult enough task by itself and a discussion for another post entirely [...]
Understanding individual decision making in health
Posted by admin in Commentary, Health news, Pegasus, Team | No Comments »
Pegasus’ head of pharma and life sciences, Jo Spadaccino, and creative director, Stuart Hehir, were recently featured in the Pharmafile Communication Guide (Aug 2011) to discuss an exciting new way to explore individual decision making in health. Here’s what they had to say…. Why now is the right time for pharma to get closer to [...]
The psychology of a tweet
Posted by admin in Commentary, Research, Social media | No Comments »
By David Ever wondered why people tweet the way they do? What makes someone follow, retweet or unfollow? How much tweeting is considered too much tweeting? Well, the clever people at WhiteFireSEO recently hosted a poll on ‘Twitter psychology for marketers‘, and came up with the following results. We not only RT’d it, we blogged [...]
RIP News of the World, but what next for your Sunday dose of healthcare?
Posted by admin in Clients, Commentary, Health news, Media | No Comments »
By Simon Hackett The curtain has come down on the News of the World in the wake of the phone hacking scandal and our thoughts go out to all those normal people targeted in times of great suffering. It was a decisive move by clan Murdoch to stop the rot affecting the reputation and [...]
Every 60 seconds on the internet…
Posted by admin in Commentary, Media, Research, Social media | No Comments »
A minute can be a long time in when it comes to online communication – are you taking advantage of every second? Every 60 seconds: More than 13,000 iPhone apps are downloaded 600 videos (about 25 hours of content) are uploaded to YouTube 695,000 status updates and 510,040 comments are published on Facebook More [...]
Getting tails wagging through social media
Posted by admin in Animal Health, Clients, Commentary, Pegasus, Research, Social media | No Comments »
Social media in the animal health sector was the subject for discussion at the latest VMA (Veterinary Medicines Association) workshop this week, hosted at our client Pfizer’s impressive Walton Oaks offices. Among other things we covered the latest social media trends, how pet owners are using the internet to find and share information and how [...]
Small steps to becoming more social
Posted by admin in Commentary, Pegasus, Social media | No Comments »
By Stuart Hehir – as featured in The Digital Pharma Guide, Spring 2011 Type ‘short definition of social media?’ into Quora – the LinkedIn, Yahoo Answers and Twitter love child and, issues around regulatory frameworks aside, you’ll get a sense of why so many people are still trying to get to grips with it all. [...]
A beginners guide to Traditional Herbal Registration (THR)
Posted by admin in Commentary, Health news, Pegasus | No Comments »
By Laura Farhall Herbal remedies have been used to help with a range of medical conditions and ailments for thousands of years yet, despite their popularity, the sale of herbal medicines has never been subject to a huge amount of licensing and regulation…until now. From the 1st May 2011, all traditional herbal medicinal products are [...]