DON’T GO COLD TURKEY

Posted by David in Celebrity, Health news, Media, Pegasus | No Comments »

Two thirds of UK smokers will try and quit this year but unfortunately, half will have failed within just one week. This January we worked with Pfizer to launch the ‘Don’t Go Cold Turkey’ campaign and encourage smokers to seek help from a healthcare professional and considerably improve their chances of kicking the habit. Partnering [...]

A cup of tea with Penny Lancaster Stewart

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by Fleurie FM Our Healthy Food team kicked-started 2012 with some new celebrity friends this week, including the one and only Penny Lancaster – famous wife to gravelly-voiced rocker, Rod Stewart. Our “T” team spent the day shooting at London’s trendy Holborn Studios, where a packed media schedule heard how Penny used Cho Yung green [...]

Meeting Gethin

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By Laura Farhall My usual Thursday consists of 150+ emails, 5+ cups of tea, an un-saveable ladder in my tights and a to do list as long as my left leg. However, this week I was delighted to spend my Thursday with ex blue peter presenter (and personal heart throb) Gethin Jones. Gethin revealed the [...]

A day of golf with the H&B team

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By Lauren Jones Last week, our long-term client Holland & Barrett, raised a remarkable £90,000 at their annual charity golf day and gala dinner with all money going to support Leicestershire’s Rainbows Hospice. The event, hosted in Coventry’s Forest of Arden Golf Hotel and Spa, included a star studded 18 holes of golf – alongside [...]

The day we met the best cricket team in the world!

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By Helen Pattison Only a day after winning their third test against India at Edgbaston and being crowned the best team in the world, we found ourselves brushing shoulders with three of England cricket team’s top players. Fresh from their win, Alastair Cook, Jonathan Trott and James Anderson took time out from their celebrations to [...]

Rising to the challenge for Radio 2′s ‘innovation slot’

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  By David Greenwood When it comes to high impact radio coverage, there are few opportunities bigger than the innovations slot on Simon Mayo’s BBC Radio 2 drive time show. Presented by the shrewd business anchor Rebecca Pike, and reaching 5 to 6 million captive commuters every week, the primetime item shines a spotlight on [...]

Dr. Roger Henderson enroute to Africa – Special guest post

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  Celebrated media medic, and long-time friend of Pegasus, Dr Roger Henderson is about to embark on a transcontinental adventure – volunteering his time and expertise to support doctors at a Malawi bush hospital. As soon as we heard about the incredibly worthwhile and admirable project, we wanted to know more, so the good doctor [...]

The world’s greatest living explorer

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By Tom Sommerfelt Here at Pegasus we’re lucky enough to work alongside some truly inspirational characters – and there are few more awe inspiring than the world’s greatest living explorer, Sir Ranulph Fiennes. The stoic adventurer recently offered his support to a nationwide campaign, ‘The Great Big Hearing Test’ conducting a series of radio interviews [...]

Celebrations at Communiqué 2011

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SHILPA’S REVEALS HER GOURMET CREATIONS

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By Laura Farhall Earlier this month, Pegasus was involved in the fun and excitement at Holland & Barrett’s Camden store, when Bollywood actress and Celebrity Big Brother winner, Shilpa Shetty dropped by to launch her new line of vegetarian meals – Shilpa’s Gourmet Creations. The range, which includes readymade curries and a variety of Indian [...]