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Search for a Supermum

Posted by admin in Clients, Health news, Pegasus, Social media | No Comments »

By Laura Farhall   The 2011 ‘Search for a Supermum’ competition is well underway! We’re working with sterilising experts Milton in their quest to find an extra-special British mum who deserves extra-special recognition. Of the hundreds of mums nominated, every one deserved huge praise and acknowledgment for the strength, courage and perseverance they demonstrate everyday [...]

CASE STUDY: CELEBRITY ENDORSEMENT

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A quick update from Jas on the beauty team! Part of what we do for the beauty sector is help companies and brands convey healthy messages around beauty products. These might relate to active ingredients, harvesting processes or simply the fact they are free from synthetic fragrances, dyes or parabens. When it comes to beauty brands, [...]

Every 60 seconds on the internet…

Posted by admin in Commentary, Media, Research, Social media | No Comments »

  A minute can be a long time in when it comes to online communication – are you taking advantage of every second? Every 60 seconds: More than 13,000 iPhone apps are downloaded 600 videos (about 25 hours of content) are uploaded to YouTube 695,000 status updates and 510,040 comments are published on Facebook More [...]

Getting tails wagging through social media

Posted by admin in Animal Health, Clients, Commentary, Pegasus, Research, Social media | No Comments »

Social media in the animal health sector was the subject for discussion at the latest VMA (Veterinary Medicines Association) workshop this week, hosted at our client Pfizer’s impressive Walton Oaks offices. Among other things we covered the latest social media trends, how pet owners are using the internet to find and share information and how [...]

Team Pegasus 2011

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Look at those happy faces! This colourful shot was taken earlier this month at our annual to trip to Goodwood Racecourse. Beautiful weather, great company (and a few bad bets), followed with a party hosted by non-other than Boy George. The perfect day! Don’t forget, we’re always on the hunt for enthusiastic, talented new team [...]

‘For she’s a jolly good fellow…’

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Last week, the Chartered Institute of Public Relations (CIPR) awarded Fellowships to 18 selected members in recognition of the role they play promoting professionalism and best practice throughout the industry. Honored amongst them was our very own MD, Lisa Bradley, for her continued work and achievements. Congratulations Lisa, fantastic news and a thoroughly deserved accolade!