About us

Pegasus - a specialist healthcare communications consultancy - delivers clients a blend of traditional public relations with cutting edge brand and digital communications, taking health issues and products well beyond the health pages.

Health

We are skilled in delivering high impact consumer and specialist healthcare communications campaigns, designed to cut through the noise and support your business objectives. We only focus on products, brands, services and awareness campaigns with a healthy message, which means we have some of the best sector expertise and media relationships in the business.

Beauty

We believe in a healthy mind, as well as body and the beauty industry plays an important role in making us feel good about ourselves. But our passion for all things healthy means our main focus is on the natural and organic beauty arena. Our dedicated team of beauty experts have the know-how, passion and the media contacts to make brands stand out in an increasingly crowded market place.

Senior team

It's our people that make the difference.

We are a 30-strong team of communication experts, former journalists, brand builders and digital specialists. Originating from all corners of the country and schooled at some of the UK's biggest brands and agencies.

Name: Lisa Bradley

Job title: Managing director

Since founding Pegasus PR in 1992, Lisa has established the company as one of the most well-connected and successful independent consumer agencies in the UK. She continues to provide daily strategic counsel to clients whilst driving the company's future growth and profitability.

Name: Simon Hackett

Job title: Director

Simon started his career over ten years ago at Edelman, where he worked for Microsoft, O2, Sony Ericsson, and Abbott Laboratories, before establishing himself as a consumer healthcare specialist. Since then, he has gone on to devise and lead campaigns for McNeil Consumer Healthcare (a Johnson & Johnson Company), Wyeth, sanofi aventis, Holland & Barrett, David Ormerod Hearing Centres at Boots and Milton.

Name: Helen Yeardsley

Job title: Associate director

Helen Yeardsley is an award-winning director with a strong consumer and B2B background. As a board director at Midnight Communications, she developed a successful in-house event division and created an International network of partners, before later moving on to Brave PR, where she directed campaigns for Lever Faberge, Nestle, Bluewater and SPAR UK.

Name: Stuart Hehir

Job title: Creative director

Stuart has more than twelve years consumer experience, spanning big brands to start ups. As a former creative director at consumer specialist Lexis PR and head of consumer for tech agency Chameleon, he's developed award-winning campaigns for clients such as Barclaycard, Guinness, RFU, Anadin, Ryvita, Discovery Channel Europe, McVitie's and LinkedIn.

Name: Chris Webb

Job title: Account director

Chris graduated from Bournemouth University with a PR degree and joined Ogilvy PR Worldwide, working for Sony, BP and Ford. Chris heads up one of our health teams and is a specialist in OTC and sports health. He currently advises clients such as Goldshield Healthcare and Thornton & Ross.

Name: Sallyanne Jones

Job title: Account director

Sallyanne has over nine years PR experience in both consumer health and healthcare professional education. Before joining Pegasus, she spent six years implementing healthcare awareness campaigns and medical education programmes for many leading pharmaceutical companies. At Pegasus, Sallyanne oversees campaigns for Holland & Barrett, sanofi aventis and Milton.

Name: Stephanie Matson

Job title: Account director

Stephanie has spent the last eight years developing hard-hitting, high visibility campaigns on behalf of clients such as the NHS and NHS UK Transplant and a number of Government departments, including the Home Office, DCMS, DIUS and the Environment Agency. Now firmly established as a consumer health specialist, she heads the day to day running of campaigns for the Health Food Manufacturers' Association and the Dept of Health.

Name: Gemma Maxey

Job title: Account director

Gemma has over eight years consumer PR experience and is a specialist in developing and executing brand campaigns and events for health and lifestyle clients including Nelsons, William Ransom and Centrale. She previously directed store launches, consumer shopping events and new range showcases working in-house for House of Fraser and DAKS.

What we do

Whether it's OTC, natural health, functional food or beauty, we're in the business of helping people to make healthy decisions.

Planning

We believe good planning is at the heart of every successful marketing campaign and public relations should be no exception. The Pegasus planning process is all about clarifying the brief, gaining strong understanding of the issues involved and crystallising the thinking to produce a compelling PR strategy.

Public Relations

From consumers to employees and health professionals to journalists, our campaigns inspire trust and build credibility for our clients' products and services.

Creative

We don't do ideas for ideas' sake. Developing the right ideas to deliver against the business objectives takes discipline and skill. They may start life in PR, but we've brought our creatives to life as television and print advertising treatments, websites and even direct marketing campaigns.

Digital

Social media is simply people having conversations online and we can help you understand, embrace and harness it. 63% of people research health products online before purchasing and 78% would rather trust the recommendations of other consumers over a company.

Recognition

It's not what drives us, but we'd be lying if we said we didn't get a sense of satisfaction from having our peers (and clients) recognising the work that we do.

PRWeek

  • Top 15 Healthcare PR Consultancy 2008
  • Top 10 'Pure' Healthcare PR
  • Consultancy 2008
  • Top 40 Consumer Consultancy 2008

Communique

  • Best OTC Product Campaign 2007

OTC Bulletin

  • Best PR Campaign for a Medicine 2009
  • Brand Revitalisation 2009

Fresh Awards

  • Freshest Use of Celebrity 2009

CIPR Gold Awards 2008/9

  • Outstanding consultancy
  • Consumer relations campaign
  • Crisis communications
  • Integrated campaign
  • Photography/design

© 2009 Pegasus. Site by One Ltd.